If you run a nonprofit organization or a charity, you may not have thought about using SEO to help you achieve your goals. However, SEO can be a powerful tool for nonprofits and charities, providing many benefits that can help you reach more people and make a greater impact.
In fact, optimizing your website for search engines can help you tap into a new pool of potential donors and supporters, as well as raise awareness of your cause. And best of all, SEO is relatively easy and inexpensive to do. Here are some tips on how to use SEO to benefit your nonprofit or charity so that your organization can reach its full potential.
What Is SEO? Why Is It Important?
SEO, or search engine optimization, is the process of improving the visibility and ranking of your websites on search engines like Google and Bing. When people search for keywords or phrases related to your organization, you want your website to appear as high up on the results page as possible.
The higher your website ranks, the more likely people are to find and visit it. And, the more people who visit your website, the more likely you are to achieve your nonprofit’s or charity’s goals, whether that’s raising awareness, generating donations, or recruiting volunteers.
In other words, SEO is a way to get more eyes on your website so that you can achieve your mission. And, because SEO is relatively easy and inexpensive to do, it’s a great way to get more bang for your buck. Below, we’ll cover the top ways you can use SEO to benefit your nonprofit or charity.
Analyze Current SEO Strategy
The first step in using SEO to benefit your nonprofit or charity is to analyze your current SEO strategy if you have one. If you’re not sure where to start, take a look at the question below, which will help you evaluate your website for its current SEO:
- Are you using the right keywords?
- Are those keywords appearing on your website?
- Are people finding your website when they search for those keywords?
- Are you ranking as high as you’d like on the results page?
If you can’t answer these questions, or if you don’t like the answers that you find, then it’s time to make some changes to your SEO strategy. Many times, simply making a few small tweaks can make a big difference in your website’s ranking and visibility.
Outline Your Goals
Before you can start making changes to your SEO strategy, you need to know what you want to achieve. Do you want to raise awareness of your cause? Drive donations? Recruit volunteers?
As reported by Digital Authority Partners, it’s important to be clear about your goals from the outset so that you can tailor your SEO strategy accordingly. That way, you can ensure that the changes you make to your website are more likely to lead to the results you want. For example, if you want to raise awareness of your cause, you’ll want to focus on using SEO to drive traffic to your website. On the other hand, if you want to generate donations, you’ll want to focus on using keywords that potential donors are likely to use when searching for organizations like yours.
Once you know what you want to achieve, you can start making changes to your website and SEO strategy.
Build a Solid Foundation
To help make your website rank high on the results page, it must have a solid foundation. That means having a well-designed website that’s easy to navigate and full of quality content.
Your website should be designed with both users and search engines in mind. In other words, visitors to your site should find it easy to use and navigate, and your site should include the relevant keywords and phrases people are likely to use when searching for your organization. For example, if you’re a nonprofit that focuses on environmental causes, you may want to include relevant keywords like “sustainability,” “recycling,” and “climate change.”
Create Relevant Content
In addition to having a well-designed website, you also need to make sure it’s full of quality, relevant content. Your content should be informative and useful while also being keyword-rich.
One way to ensure your content is high quality is to create pillar pages. Pillar pages are long-form pieces of content that act as a resource on a particular topic. They’re typically around 1,000 words or more and include a variety of subtopics related to the main topic. For example, if you’re a nonprofit that focuses on environmental causes, you may want to create a pillar page on sustainability. This page could include information on sustainable living, green transportation, renewable energy, and more.
Not only are pillar pages a great way to provide valuable information to your website visitors, but they’re also an effective SEO tool. That’s because they give you a chance to use a variety of relevant keywords and phrases, which can help improve your website’s ranking on the results page.
Optimize Web Pages for Rankings
Once you have a well-designed website with quality content, the next step is to optimize your web pages for search engine ranking. To do this, you will want to include relevant keywords and phrases in your title tags, meta descriptions, and header tags. You should also use keyword-rich anchor text when linking to other pages on your website.
In addition to optimizing your web pages, make sure your website is mobile-friendly. With more and more people using their mobile devices to search the web, you want to be certain that your website can be easily viewed on a smaller screen. Do this by using a responsive design or by creating a separate mobile version of your website.
Generate Inbound Links
Inbound links are links from other websites that lead to your website. They’re an important ranking factor for SEO, so it’s important to generate as many inbound links as possible.
There are a few ways to generate inbound links. One is to create quality content that other websites will want to link to. Another is to reach out to other websites and ask them to link to your website. You can also participate in online forums and include a link to your website in your signature.
Monitor SEO Progress
Once you’ve made changes to your website and SEO strategy, how do you know if these changes are having results? By monitoring your website’s progress. This helps you see how well your SEO efforts are paying off and allows you to make necessary adjustments.
You can monitor your website’s SEO progress in a few ways. One is to use Google Analytics. This free tool can track your website traffic and tell you where your visitors are coming from. It can also show you what keywords those visitors are using to find your website.
Another way to monitor your SEO progress is to use a rank tracking tool. This tool will track your website’s position on the results page for various keywords and phrases. This can help you see which keywords are driving traffic to your website and where you need to improve your ranking.
SEO can be a complex and time-consuming process. However, it’s important to invest the time and effort into SEO if you want your website to be successful. By following the tips in this article, you can improve your website’s ranking on the results page and drive more traffic to your site.